We believe tradition
can be stylish.
our story
About our Store
Founded by Alicia Varela Herrador who passed away on March 12, 2022. She was a pioneer who shared the Mexican spirit and brought the culture of Mexico to the people of the United States.
Variedades Alicia was continued by Alicia’s daughter Diana, niece Alejandra, and niece Natali. Together the three women continue to bring Mexican culture and traditional items to you.
For good or bad, in the words of our founder Alicia we are “feliz como la lombriz, que se la pasa rascando la nariz.”
Our Founder
Alicia came to the United States as a young mother with a dream for a better life for herself, her siblings, her parents, and her children. She ventured by herself to the United States, where she was able to work to help and bring over her family. Alicia started as a seamstress and became a successful and loved store owner, delivering quality Mexican products.
Alicia was beloved by all and served the San Fernando and Antelope Valley communities for over 3 decades. She was a pillar of the community and is missed by all.
Madre nuestra, que esta en el cielo, santificado sea tu nombre. En vido o muerte siempre estas con nosotros. Amor infinito y eterno.
